Award-winning photographer, bike nut, cycle nut, global shooter and dad, based in Brisbane.
The DMAX 2021 campaign imagery was captured across three different countries at locations as diverse as the docks in Bluff, the panoramic magic of The Remarkables in Queenstown, deep inside the warehouses of Bangkok and high above the rocky hilltops of the granite belt in Stanthorpe
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I’m an equal opportunity photographer. I believe every project, from a single portrait shot to a technically challenging, large scale automotive shoot deserves my full and undivided attention and expertise.
E R I K ’ S P H I L O S O P H Y
My personal work is where I get to take my craft to the nth degree, to experiment and hone my skills, to play with light and explore technical perfection. There is nothing ‘shoot from the hip’ about it. My approach, as with all my other work, is considered, well-planned, carefully constructed and controlled.
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The shoot day was perfectly executed and we are beyond happy with the end result. The photos are exactly how we envisioned it, but better.
– JAMES WEBB, LINK PIXEL.
W H A T P E O P L E A R E S A Y I N G
My approach to commercial photography is to elicit the desired response from your audience, whether that’s ‘I want’ or ‘I must have’.
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P A R T N E R S H I P S
I’ve been lucky enough to have had longstanding relationships with many of the companies I have worked with. More than the typical client/supplier relationship, a genuine collaborative partnership. Together we develop ideas, create brands, grow audiences and foster connections.
