Virgin Velocity Tray Table

Recently Sapient Nitro contracted EWP to create imagery for the new Virgin Velocity tray table campaign. Shot in Brisbane and Sydney the images involved a large amount of pre-production as there were many elements that needed to be incorporated in each image. The campaign aims to highlight the advantages of the Velocity rewards programme using destinations and products that customers can redeem. The campaign features one central character and his family across a number of scenes. The images can currently be viewed much larger than life on the approach to a number of domestic terminals.